Via
Founded with the mission of transforming transit and accessibility using technology, Via created the transit tech, SaaS industry and saw stratospheric growth. Leading a cross-functional team of designers, engineers, and writers, I transformed Via’s digital presence.
Website Design
Scaling from 0 to IPO
What started as a simple, difficult to update Wordpress site became a high-velocity engine for growth. By always keeping a start-up mentality I led a team that provided a clear design direction and an underlying platform that everyone from Sales, Marketing, HR, and Growth could confidently use.
TransitTech Exchange Microsite
New event, new site
Via created an IRL, invite-only networking event for transportation professionals called the TransitTech Exchange. Building on the TransitTech Exchange design system I created a fun, highly visual website for attendees.
Via Intelligence
AI for Smarter Cities
By using billions of data point’s Via's AI and machine learning technology helps users design, plan, and operate more efficient public transit networks. Tasked with launching the first vertical AI platform for public transportation, the goal was to present “AI for public transit” in a way that was familiar and easy to understand.
